Presented by Victoria Clarke, AWS - Head of Sales Adtech, Publishing & Information Services and Eyal Knoll Wel Roth, AWS - Publishing Industry & Monetisation Specialist

Presented by Katie Butcher, PWC - Director of Media & Publishing

Panelists: Terry Hornsby, Reach - Chief Product & Technology Officer;Jane Barrett, Thomson Reuters – Head of AI Strategy; Jack Lefley, PA Media - Editor-in-Chief

and Nadine Forshaw, The Sun - Head of Innovation

From AI-generated summaries and headline testing to fact-checking and style enforcement, editorial teams are quietly integrating AI into the writing and editing process. Our panelists share how they're using AI to support journalists at the point of creation and the guardrails they've put in place to protect editorial standards, accuracy, and the distinctive voice their readers trust. 

Presented by Christian Loiborg, Stibo DX - Product Manager, Content and Collaboration
TIA

Presented by Anup Purewal, DC Thomson- Chief Data Officer  

DC Thomson takes the spotlight in this customer session, exploring how the iconic Scottish media company drives innovation. Expect insights into DCT's strategic approach, hands-on tactics like hackathons, and a deep dive into The Beano Brain — an AI-powered initiative built around one of their most beloved brands. The session wraps with DCT's future direction and practical tips for organisations pursuing similar transformation. 

Presented by Christopher Jen, AWS - Edge GTM Specialist  

AI agents are rapidly becoming the primary way users discover and consume publisher content. In this session we will explore what trends AWS are seeing in the market and how our customers are adapting.  

Presented by Matt Carter, AWS - Head of Industry Strategy  

This session will deep dive into how agentic commerce is transforming the advertising landscape for publishers.